About Us
Fashion has always been a part of me, long before I knew it would become a part of my life.
Growing up, I always found myself drawn to clothes, styling and the little details that make something feel like you. I studied something completely different, but somehow, life had other plans. My journey eventually led me into fashion, and when I stepped into luxury retail, something just clicked. I knew I had found where I belonged.
Working in luxury retail gave me a completely different perspective on fashion — from the way a piece is designed and presented to the way it makes someone feel when they wear it. It was an experience that stayed with me and slowly shaped a dream I had carried since I was a teenager: to someday build something of my own.
That dream eventually became Indimode.
Indimode is my take on contemporary Indian wear, which is made for today — pieces that feel rooted yet modern, effortless yet expressive, and made to fit into the way we actually live today. Clothes you don’t need an occasion for. I wanted to create clothes that feel Indian at heart, but fit effortlessly into the way we dress today. Pieces that you can wear to brunch, to work, to a dinner, or simply because you felt like dressing up.
Every piece is created with the idea that you don’t have to dress a certain way to belong. You can be traditional, contemporary, minimal, maximal or a little bit of everything.
Behind Indimode, there isn’t a big team or a long-established fashion house. It’s just me, a dream I’ve carried for years, countless ideas, endless moodboards, and the excitement of finally bringing it to life.
And perhaps that’s what makes Indimode so personal to me.
It isn’t just a clothing brand. It’s a little piece of a dream that finally found its way into the real world.
For every you, in every mode.
Welcome to Indimode.
With love,
Rashi
Founder